Dain Torpy Architectural Law

Daniel Dain's previous logo—a circle that included each of five team members' initials—was an easy way to ensure everyone was included in the company branding, but made the company name a mouthful for clients. As lead designer on the project, I suggested a branding system to emphasize the two principle members (and shortened the firm name to aid in brand recognition), but also allowed for inclusion of the whole team where appropriate. The final mark not only reflects the prinicpal's initals, but is made to resemble a protractor and T-square; tools representative of the firm's area of expertise, architectural law.