For the Bold Campaign

William & Mary's 'For the Bold' Campaign will launch in major cities all over the country to generate excitement for campaign goals. Our charge was to develop invitations unique to each city in a format that would be cost-effective to produce over five years of launch events. I chose a bridge theme to evoke memories of iconic bridge on campus, and an outer pocket embossed simply with the W&M logo allowed for as many cards as necessary for each subsequent event.