Sperry Top-Sider

Sperry Top-Sider needed marketing kits that would grab the attention of their retailers and promote excitement for a new campaign each quarter. Each kit contained fun items like view-finders and stickers, along with posters and other materials to display in the store. Often the boxes themselves became part of the display; including a faux kraft-paper box made to look like it had been stenciled with the Sperry logo (a kit complete with a can of spray chalk and a custom-made Sperry stencil), and a 'suitcase' plastered with travel stickers.